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Research papers

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-


Research papers

Measuring television audience reactions by multivariate analysis techniques

This paper describes a comprehensive TV audience reaction service which has recently been initiated on a pilot basis for Independent Television in the U.K. The service as a whole has been designed as a flexible research instrument, capable of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Ian R. Haldane
February 1, 1970
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Citation

Haldane, I. R. (1970a, February 01). Measuring television audience reactions by multivariate analysis techniques. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/measuring-television-audience-reactions-by-multivariate-analysis-techniques


Research papers

Measuring the impact of television programmes (French)

Much of the work of measuring the impact of television consists of measuring the extent to which the viewers enjoy what they choose to view. There are two main systems of measuring reaction to television programmes. The first is to "rate" the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: B. P. Emmett
June 15, 1959
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Citation

Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes (French). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes-french-


Research papers

Measuring the impact of television programmes

Much of the work of measuring the impact of television consists of measuring the extent to which the viewers enjoy what they choose to view. There are two main systems of measuring reaction to television programmes. The first is to "rate" the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: B. P. Emmett
June 15, 1959
×

Citation

Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes